Before joining Snappy, Matthew was the Senior Vice President of Finance at Attentive, a leading SMS Marketing platform backed by venture firms such as Coatue, Bain Capital Ventures, and Sequoia. At Attentive, Matthew matured the financial and operational infrastructure and contributed significantly to the company’s rapid growth in preparation for a potential initial public offering.

Prior to joining Attentive, Matthew served as the Vice President of Finance at Fastly, where he led major financial initiatives, including preparation and execution of a successful IPO, executing an even larger follow-on offering, playing a key role in Fastly’s $775 million acquisition of Signal Sciences, and leading the company's $1BN+ convertible note offering.

Earlier in his career, Matthew was an Associate for Technology Mergers & Acquisitions at Union Square Advisors, and was also a Senior Associate at EY, focusing on Tax and Mergers and Acquisitions.

Matthew holds a Bachelor’s degree and a Master of Accountancy (MAcc) in Accounting - Tax from Brigham Young University (BYU). During his time at BYU, he was a member of the football team, playing as a defensive end. Balancing his rigorous academic program, athletics, and family life, Matthew developed strong skills in time management and leadership.

He was a Certified Public Accountant (CPA) in the State of Utah and held Series 63 and Series 79 licenses from FINRA.

Based in Washington, Utah, Matthew enjoys spending time outdoors in the mountains of Utah with his family.

Matthew Peterson

Managing Partner

Matthew Peterson is a seasoned financial executive with over 15 years of experience in various financial leadership and operational roles. Currently, he serves as the Managing Partner at our private equity firm, where he has been instrumental in driving the company’s financial strategy and growth since November 2022.

Prior to Boldera Capital, Mathew was the Chief Financial Officer at Snappy, an enterprise gifting platform for employees and customers. Under his leadership, Snappy expanded its offerings and maintained strong partnerships with over 2,500 enterprise customers and over half of the Fortune 100.